As they try to cut the cost of Christmas, parents are spending less on high-tech gifts for their children this year, according to research from uSwitch. Last year, parents were spending an average of £108 on technology and their children’s Christmas presents. This year, the average expected spend has dropped to £99.
The research found that with families feeling the financial pinch, just under half of parents will struggle to afford the electronic gadgets requested by their children this Christmas. One in ten are even waiting until the January sales in order to make the most of the annual price slash.
More than a quarter of five to seven year olds have a technology gift at the top of their Christmas list including tablets, game consoles and mobile phones. However, despite asking for the most popular brands, almost a fifth of parents say they will ignore their children’s brand loyalty and opt for a cheaper, more affordable gadget.