Young people have faced ‘kidflation’

Analysis by Santander has found that young people have faced ‘kidflation’ at a significantly higher rate than headline RPI.  Looking specifically at the goods and services typically purchased by 10-16 year olds, Santander found that the price of items routinely bought by children rose by 14.3% between June 2008 and June 2011, compared to an 8.5% growth in RPI inflation over the same period.  This includes increases in the cost of sweets (24.0%), soft drinks (16.2%), children’s clothing (17.4%), entertainment and other recreation costs (13.6%) and telephone costs (10.4%).


Source:  Credit Action – September 2011 edition

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