Social media used to choose financial services

A recent report from has found that 43% of people buy financial services as a result of a recommendation from friends via social networks.

This highlights the influence that friends on social networking sites such as Facebook and Twitter have on our buying behaviour for financial products.

More than 52% of the males surveyed said they had purchased a financial product as a result of advice they had received online compared to just 20% of women.

Read the full report.

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